Thursday 29 December 2016

How To Revamp Your Existing App & Grow Your Business?

The customers in the world of today are on the move and are using mobile phone application platform to get there. Whether they use tablets, smartphones or other mobile devices, they have all the information they require at their fingertips. This is why mobile apps are so important in the market of today. No matter what type of business you are in, a mobile app can help in getting and retaining the customer. We are all aware that the first place customer’s search for service or product is online. Therefore, mobile app development is just not enough for your business but also to revamp it over a period of time to ensure improvements and to keep up with the competitive market. Here are listed few methods for revamping your current app in order to help the growth of the business.


Homescreen & Navigation


Homescreen needs to provide the user with functionality and journey for completing their priority tasks and content which meets their expectations. Navigation should be task-oriented, logical and clear and their location consistent throughout. Just primary navigation and content should be visible by default and secondary content should be hidden and accessible via swipe or tap. User-interface design is an important factor to consider while making the home screen of the app. Revamp the home screen of the app ensuring all these factors are observed for improving the audience of your app and eventually increase the business through the app.



Revamping Sign-up Screen


The sing-up-screen usually is the first impression of the app and bad experience leads to high rates of app abandonment. Therefore, it should be simple and easy in executing. It should be kept in mind that sign-up forms appear much longer on mobile than a computer. A long form which requires unessential information can be a turn off for the users and as the mobile phone users of today have little patience so the sign-up process should be a speedy one. 


The sign-up screen of the app should not be the first screen which should appear in front of the users and they should have a chance to explore the app before being asked for the sign-up process. This will allow more users to adopt your app and help your business in growing by an increase in the customer base.

If you want to know more that what mobile app developers make common mistakes while developing the apps then you must read this article "Most common Mobile App Development mistakes to avoid".

Sharing Options

People are becoming more acceptable about sharing of personal information on mobile devices and within the apps. For establishing trust with the users, they should be told exactly what information they are sharing and with whom it would be shared. Offer the users options of changing the audience who would see their posts. This will increase the user’s satisfaction with the app and promote the business of your application. If your app does not have these sharing options then revamp it for including these enhanced options.


Need for Speed

Working on revamping the UI responsiveness for improvement should never stop as speed matters to everyone. Even speeding up a fraction of response times improves the satisfaction of the user and makes them more likely to use your app. For the business apps, users are looking for fast responses to have their work done quickly, therefore, it is very important to have a fast working app to increase customer satisfaction. When testing new features and looking to add functionality, always take a hard look at the impact on performance.

By revamping the provided features in your app, you can increase the app users which will help in the growth of the business and its promotion. 

Most Common Mobile App Development Mistakes To Avoid


The mobile application development has emerged as a fast-growing industry, as designing and developing of a dynamic mobile app is not a unique business but attaining the level of perfection is supposed to be ca challenging task. As we can observe the largest apps store is getting overwhelmed with millions of applications. However, the perfection is supposed to be managed by only some thousands of apps and not in all of the applications. Because, in the designing and development process, a minute mistake could result in a huge problem

The major mistakes that come as a challenge in the mobile app development are listed as:

User Experience: 



The prime factor in the mobile app development is the user and user experience but most of the mobile apps developer forget this fact and pose lesser attention towards it. Therefore, before handing it to someone else, the developer must assure the user acceptance factor by analyzing every detail of the application.

If you are interested to know more about User Engagement for Mobile App then you must read this article "10 Best Ways to Increase User Engagement For Your Mobile App", 

Excessive Usage of the App Function: 

It has been observed that the excessive usage of the function will make a clear focus of the returning in business. This will definitely increase the number of downloads but as soon as it becomes familiar, it will become obsolete. In order to avoid this, the developer must keep the functions in the simplest possible way, this will maintain the performance for a longer lasting period.

Lack in Device Clarification: 

The clarification feature in the device refers towards the operating system. The features of the operating system must be made cleared in front of the client otherwise, any dissimilar changes could result in extra charges. Moreover, any changes and the costs must be discussed in the earlier phase, leaving no confusion behind.

In Effective Marketing: 



Marketing is supposed to be a larger source in familiarizing the usage of the applications. The marketing strategy must be done with proper planning and it must be started through social media websites as it is supposed to be the best platform for promotional purposes and for this purpose you should hire the best SEO Company because a lot of your business depends on it. The applications are found to have massive downloads. The app stores are flooded with the multiple app stores.

Tuesday 27 December 2016

10 Best Ways To Increase User Engagement For Your Mobile App

Mobile App Development

Did you know that recent study provides only 20 percent of the apps are only used once and abandoned after that? There are billions of smartphone apps available and users have more than forty apps in their smartphones where it is easy for the app of yours to get lost in the competition. Merely investing in the app is not sufficient; it should match with company overall goals backed up by strong marketing strategy and product. It is not easy creating customer relationship and loyalty in the digital world where loyalty is rare and choices are endless. But, the more you can understand the audience, the easier it will be custom mobile app development accordingly. So we bring 10 best ways to grab the attention of the users and increase engagement with your app.



Ensure Great Performance

The performance of your app is a critical factor in establishing a relation with the user of the app. Research provides that if issues are faced by the new users the issues might not return, ever. In order to guarantee conversion from browser to the buyer, ensure the performance of app by evaluating its load time and make sure that experience is error and exception-free.

Make Speed Feature in App

Society has become more demanding than ever. More and more retailers are able to deliver more products on the same day. Pizza can be delivered with just a tap of a button within 30 minutes. The information of the world fits in our pockets. If the app is not fast and dependable, it is only a matter of time before it is abandoned.

Push Notifications

The app which goes quiet for a long of time gets forgotten and deleted. This does not mean that users should be spammed with irrelevant notifications but push notifications is a great way of drawing the users back into the app.




Keep App Updated

It is important to keep the smartphone apps updated as failure to maintain apps can lead the users to leave searching for other options. Updates appear in the app stores and demonstrate that you are committed to your app.

First Time User Experience is Important



Making first time experience worthwhile is a challenge for the app developers as it is significant for the engagement of the users. The best way to improve the first-time experience is to launch guided tour for introducing the app for the convenience of the users.

Create simple onboarding process for new users

Account creation and login can be a tricky and time-consuming process for the new users resulting to loss of interest. Experimenting with social media login option or no login at all can make the process seamless.

Listen to users

Another important strategy is listening to the audience. When engaging with the users, there are better chances of improving the ratings of app store & work on the feedback for fixing dislikes.

Mobile Deep Linking

Deep linking in terms of the mobile app development means a URL in the for the mobile Apps that sends the users on a specific page within an App when it opens for the first time which improves the experience of the users and saves valuable time.


Rewards

In order to drive retention and engagement, users should be given incentives for using the app for a long time. Specific rewards, coupons, specialized access to content, special promotion, and other offers help in encouraging engagement.

Mobile Personalization



Personalization helps in providing unique experience relevant to the user. More aligned the experience is with the needs and preferences of the user, more likely they are in continuing use of the application. Whenever possible, personalize the experience of the users through the known information by displaying relevant material in the app. Content which is tailored to the interest of the users increases the engagement with the app.